While 84 percent of American automobile owners express affection for their cars, only 15 percent take excellent care of their vehicles. Part of Entrepreneur magazine's popular StartUp series, Start Your Own Automobile Detailing Business shows entrepreneurs how to profit from the remaining 69 percent of the American public who are potential customers. This step-by-step guide will get aspiring automobile detailers heading in the right direction. Describing the entire process of building a business from start to finish, it discusses everything from analyzing the market to the day-to-day details of running the business. Additional resources are provided for further assistance and practical worksheets simplify the details of calculating costs and expenditures. Using simple instructions and clear vocabulary, the author comforts and encourages the reader while cautioning against potential hazards along the way. While the detailing profession is as old as the horse and carriage, the industry remains a largely unexplored territory filled with truckloads of opportunity for those who venture forward. In the last decade, entrepreneurs have been cashing in on this booming industry with proven results. This essential guide will give readers the jumpstart they need to start their engines today.